Feb 7, 2019
On this episode, Rob’s special guest is Jodie Hough from RealiTV and Mom’s on the Rocks.
Jodie’s Twitter @realiTVpod
Jodie’s Patreon patreon.com/realitvpod
Jodie's Website realitvpodcast.com
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Email southgatesmallbusiness@gmail.com
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Transcription
00:00:00
This is a really difficult question. Oh, that's a great question.
That's a good question. That is a great question. It's a really
good question. I love this question. And I think this really is
going to help me kind of meditate and grow on it. Want to hear the
answers checkout season two of new media lab with Robert Southgate
new episodes every Tuesday available on Spotify. I tunes. Google
hod Cass and wherever you subscribe to your favorite podcasts.
Welcome back to new media lab. I am your host route Southgate.
Thank you so much for sharing your valuable time me this week's
guest is Jody hawk from reality and bombs on the rocks. She calls
herself a new, but she's one hundred twenty six episodes into work
show with this point close all that patriot content. She does I
would say she is solidly in the camp of the podcast professional at
this point before we get to the interview, I do have a little
business. I want to take care of. I we have a patriot on page where
you can directly support this show and help keep us going. Join our
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00:01:38
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project and be sure to use the hashtag support. Indie podcasts when
posting your own shows or sharing anything podcast related. This
week's guest. Has Jodi haw from reality v and mom's on the rocks.
Jody share some wonderful insights and tactics. You'll quickly come
to realize how her podcasts have become so successful so quickly.
Enjoy Jodi can you describe your podcast reality is your source for
snarky reality TV. Recaps I cover everything from a I need to
Bravo. Tv TLC to MTV even shows on Netflix. What I do is. I break
all down all the shows that we love and love to hate. I like to
think that I'm your best friend, or your inner voice, just nudging
you along saying all things that you're thinking at the most cringe
worthy of moments. I also have a patriotic a podcast that just.
00:03:29
I guess reaches off of reality. I've more freedom there. I talk
about all different kinds of topics and then six months ago, I
launched another podcast called moms on the rocks. A completely
different topic than reality. Which is reality TV. Recaps mom's on
the rocks. We like to say, it's not your mom's podcast, and I have
a co host Kerry Gillan. She is the host of sip and shine podcast.
She's located in DC, so we record remotely. But my my baby is
reality. And when did you start podcasting just a little over a
year ago? I started in my dining room in the middle of September
two thousand seventeen and at first I was just recording one
episode a week. And then I started recording five episodes a week.
And then I realized that my kids won't raise themselves and that
went back to just one episode a week. So I've been added a little
over a year. Are you a celebrity? Not at all. If you could only see
the stains on my t shirt right now, not in any way at my celebrity
is anybody associated with your podcast a celebrity? No now, we're
just normal people. Do you think gaining audience today is the same
as when you started? I know it's been a short time. But in that
short time, I mean things are rapidly evolving. Do you think it's
the same? This is a really difficult question. I think it's a yes.
And no, I think the platforms that exists where you really have to
get yourself out there. In hustle is the same that it was like you
said it's just been a little over a year. Those are the same. And
I'm referring to Facebook, creating Facebook groups Twitter
Instagram, of course, you want to get your podcast on different
podcasts platforms. However, I think from what I've seen in a short
period of time is that every month that goes by.
00:05:31
Why more people are trying their hand at launching their own
podcast trying it out. I know I am not the only podcast or I
consider myself a newbie still that I have people reaching out to
me at least once or twice a month him, a how do you get started?
What do you do what are the first steps? So I just think the
podcasting world is becoming really saturated with startups, which
is great. But every month that goes by there's more and more people
in it. So you really have to make yourself very unique. And I think
that can be incredibly difficult every month that goes by what are
three key things that you have done to grow your audience. I love
this question. And I think this really is going to help me kind of
meditate and grow on it. And really look at what was it that made
my podcast grow so quickly. I had no idea that I would be where I
am today. I still think I'm kind of a newbie, and I am not a big
celebrity podcasts are but for me. I feel like I'm way farther
along than I thought and number one. The very biggest thing for me
was Facebook surprisingly, having a closed Facebook group where all
my listeners can kind of close the door behind them and speak their
mind, all of their comments, everything we talk about in the closed
Facebook group cannot be seen by their Facebook friends of their
family. So that little Safed room where people can talk about the
most vapid of things reality TV and not be completely embarrassed
that their friends and family are seeing it that has been
absolutely essential. The second thing would be ready.
00:07:25
Later episodes. You've got to be consistent and releasing new
content that is fresh and timely recording an episode in sitting on
it for a couple of weeks or a couple months and releasing it at
least in my John RIA that would never fly. I've never gone seven
days without releasing a new episode, and I think after time what
happens you're consistently giving fresh content is your listeners
start to really recognize respect your hustle at it. And that is
where I really strongly feel that connection starts happening that
moment when your listeners realize, oh, wow. This podcast is giving
me a lot. It's thanksgiving weaker it's Christmas week and they're
still releasing an episode. And that's where they want to support
you in return and be returned listener. And that's where we get
into patriotic which I can talk about in a bit. But the third
thing. Of course is having Instagram and Twitter, even having your
podcasts on YouTube. There are ways to do it. You know, people can
look that up. But you'd be surprised how many people listen on
YouTube, even though it's a visual platform from what I've been
told from listeners, it's because they can listen at work and not
be noticed. They don't have their phone out, and that kind of
thing, but I think you have to be easily. This may not be a word,
but it is now findable on all of those social media platforms. But
then you can use Instagram Twitter, of course, to announce your new
episodes, and then you're consistently attracting new listeners
with your hashtags. Great answer, what are three keys social media
practices that you've done to build audience. I know that you kind
of answered it in the last one.
00:09:18
Yeah. What what do you think about it? Number one, another podcast
or who ended up being my co host. On mom's on the rocks. Gave me
this advice starting out. And I never really would have given it
too much thought I would have figured it out. But far too late is
you don't really want to over promote yourself. So for example,
every I just call like podcast pimps, you know, where you're
saying. Hey, new episode or checkout, my topic, whatever it might
be you really have to balance that out with three personal things.
Because really what it is people want to know you. Yes, you might
be talking about whether you're talking on a true crime, John rea-
or a business or marketing people are listening for you. So you
have to balance out your podcast and also letting people get to
know you. Secondly, I think you have to find your tribe. It sounds
cliche. But it's so true. What I mean by that is fellow podcasters?
You have to start following other podcasts or podcasters, whether
they separate themselves from their podcast brand who you really
truly enjoy look at who they're following. And I don't just mean
the the big guys in the field. Find other independent podcasters
newbies. Just like yourself and start interacting with them. I've
actually found some of my best friends that way, you're all in this
together. You're finding your tribe, sir. Tagging them tagging them
in things you become podcast buddies. And then from that, of
course, the networking opportunities, and the camaraderie, just
explodes and really that some of the most incredible gifts, I found
inserting and Thirdly, you've got to interact with your listeners.
I'll just say in the past. I would follow podcasters that I
listened to.
00:11:18
Even before I started podcasting. And I was looking for not
necessarily an individual shoutout or connection with them. But I
would start to see that. They would say oh, join this face group
Facebook group or follow me on Twitter, but they would never
interact and I quickly lost interest. So I think you have got to
interact yet. If you make your own Facebook group get in there and
interact with people know, your listeners names. My phone is
constantly coming up with alerts because people are tagging me on
things they feel like they know me. I don't think you really wanna
be necessarily seen as though leader. You know, you're all in this
together with your listeners, they feel like they're part of the
podcast. They are your friend. What is the secret to your podcast
success? Hi to stop and think about this one for a little bit. What
it comes onto? I'm just me. I'm jody. I'm not trying to be like
other podcasters in my John. Rowe who also recap reality shows, I'm
not trying to disarm. I there's some pockets. I absolutely adore
and I would fan girl out if I ever met them. But he I really just
stay true. To who? I am. I don't circle in the New York or the L A
podcasters circles. I'm in the Chicago suburbs. E-e-e-e-no really
sets me apart. I think is I really don't want to. I should rephrase
that now that I don't want to. I really don't have a desire to be
come famous or get in with the talent or gets no famous people.
It's just not what I do. I feel like I'm behind my microphone, and
it's my little confessional. I talk crap about the ridiculous
people that put their lives on TV. So then to turn and talk to them
on the podcast and say, oh, thank you so much for coming. And I'm a
big fan. I can't do that. That's not me my listeners.
00:13:25
No. That's not me. I speak my mind. I say the truth. I say that I
say what we're all thinking. So being honest, just letting my
natural sarcasm and all my weird quirks, my bazaar, observational
humor that I don't think anyone is going to get my what's the word.
I'm looking for. I can't even think of it. Okay. There's an example
right there. My listeners would be screaming saying, okay. I know
what you're trying to say it, you know, they just know who I am in
that interaction with listeners is the secret sauce because
whatever you're lacking they are going to forgive you for that. And
if you are trying to be something that you are not behind the
microphone listeners pick up on that. As with each of these
interviews, I try to leave with three key takeaways. The three
that's it out for me from Jodi our number one run a private
Facebook group. We've heard this before it's all about that
engagement number to find your tribe. This was interesting a lot of
times when people say that they're talking about finding their
audience cheap end by other podcasters, do what you do in with
those podcasters number three interact with your listeners I've
been following Jody. I've been looking at her patriotic of looking
at Facebook. She is all over it. Whenever somebody posts something.
She's right there talking to them. She lives it. I think she's
right. I think we need to limit too. So what are your takeaways?
What did Jodi say that affected your business and your content
creation going forward? Share your thoughts on the Facebook thread
this.
00:15:20
Episode of that new media lab show. I would love to read your
insights, you can find Jody at reality podcast dot com. Get bonus
episodes ad free episodes free merchandise, so much more and her
patriotic page patriot dot com slash reality. Pop. Make sure to
follow Jodi Facebook, join Facebook group, find her shows on your
favorite podcast app via apple podcast, Google podcast or Spotify
or tune it be sure to subscribe. Shows great reviews while you're
at it. Please subscribe to new media lab with Robert Southgate
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Moreland for be in the show notes and on our website. So don't
worry if you don't have a pen to write it all down. Thanks again to
Jody Hoffer, helping with my these being such an incredible guests,
that's it for this week everyone. The next episode of creators lab
will drop next Tuesday. And we'll be back with our next guest on
new media lab Thursday until then get out there three.