Feb 18, 2019
Rob follows up with Kevin about how the social media tactics worked from the last episode. Social media calendars are discussed and how to use them effectively. Plus Rob breaks down episode art and the important sizes to create.
Each week, Rob answers questions from Kevin Long and offers advice on how to have a successful podcast. Good for newbies and seasoned podcasters alike!
Learn more, subscribe, or contact us at www.southgatemediagroup.com. You can write to Rob at southgatemediagroup@gmail.com and let us know what you think. Be sure to rate us and review the episode. It really helps other people find us. Thanks!
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SHOW HOSTS: Rob Southgate
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PRODUCER: Rob Southgate
#NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging
Transcription
00:00:00
This is a really difficult question. Oh, that's a great question.
That's a good question. That is a great question. It's a really
good question. I love this question. And I think this really is
going to help me kind of meditate and grow on it. Want to hear the
answers checkout season two of new media lab with Robert Southgate
new episodes every Tuesday available on Spotify. I tunes. Google
hod Cass and wherever you subscribe to your favorite podcasts.
Welcome back to the new media lab. This is the creator's lab. I
have with me Kevin long from the Kevin long show. And I am your
host, rob Southgate. We are in week three of this experiment. We'll
call it that somebody. You sounds great. All right. So let's recap
just a little bit. I actually we didn't do it for a couple of
weeks. And there's a reason there's couple of reasons one is some
craziness on our end. We got asked to do a couple of pockets
Marathon's that are coming up at like four weeks. So, wow, that's
cool. I have underwater trying to figure that out. But number two
after that last conversation, we had I gave you some some homework,
and I wanted to give it time to do something one thing that that
podcasters I thought about this after we did that one thing the
podcasters tend to think is I am going to make one tweet and I'm
going to. See an effect.
00:01:41
Not true. It takes time. Everything takes time. You don't just
build an audience overnight. Although there are times you'll see a
spike like we did after week what we're going to go back, and I'm
gonna talk to you about where the numbers are now because they are
different again. But before we do that. I wanna talk about that
homework. We did. Did you do that social media stuff that I was
talking about? I noticed that the first time right after you gave
it I was really good at doing five five posts out the day for, hey,
here's the show or hey, here's this thing. But the last two shows
of come out I wasn't as diligent in posting five separate hosts
ended you those all in one day. I did do the first time it was five
in one day. And then the last two shows it was just, hey, here's my
show and totally forgot about it. Okay. And did you do the case you
missed it posted do those? And did you have any interaction from
any of this? I had one. The first magic Monday that we did after we
talked. I had one guy on Twitter. Get back to me and say, hey, this
is what I do in my own cool. All right. Very cool. So there was a
little bit of engagement there. Now, here's the thing coming like,
I said it takes a while for the stuff to build up.
00:03:13
Yeah. And engagement is a real tough one. It takes a while for that
to kick ins- you have to be diligent you have to keep at it. Now,
something that I did and one interaction is good. I gotta tell you
something that I did in the interim here between these shows I
created a social media calendar for people used just basic one. And
then I shared the one that I was using four new media lab two
points on that number one. I already have not used my social media
calendar that I created. So if you fail added, if you don't do it
don't call it a failed to say, you know, what a started now or
maybe it's too much at this point. But. I know that that is a best
practice for me. I literally just couldn't pull the time together
to set up a month's worth of post when I do it. I will actually
create that. So that literally twenty five out of the thirty days
are done in one day ready to push out there. Okay. So I just wanted
to let people know that a even though I'm talking about it. Trust
me. I am not perfect in any way. And I understand it takes time. I
want you to understand that to now. Did you look at that social
media calendar thing that I share I like that it, and I need to I
need to do it. Yeah.
00:04:32
You know? Here's a thing. You could do Kevin is take take what we
did with the five posts try to make that a habit. Okay. And try to
make the case you missed of a habit. And then look at that calendar
and say, okay, can I get it? So I'm doing something each day
doesn't have to fit the counter just something maybe look at the
cow. Lindor and say oh today. I might try this great. So it's not
like you have to look at it and say, oh, rob said, we should do an
Instagram post on Wednesday. And then we should do an encasement
stuff Thursday, and they should do this on Friday. Many just if you
can't think of something to post look at the calendar. What does it
say for the day, and you go, oh, I could throw a quote up there?
Boom done talking. You have one of the easiest things in the world.
You could literally as long as you have your hashtags that we
talked about locked and loaded. You could literally share a piece
of D artwork. He could share pictures of dice. I mean, there are
people that all they wanna see are the different types of dice out
there. You could just search the internet find that setups pictures
each day, boom, you've got interaction you've got something or take
a quote type in Gary guy gags quotes and put those up, you know,
it's really simple stuff. It's nothing that use a lot of brain
power for and it should take you about thirty seconds of your old
day.
00:05:54
Okay. So let's talk about your numbers. What's happened? On that
last one we were celebrated because we went over one hundred right
right in one day, you have gone right back to where you were. Okay.
Do not disappointed with that. I think the reason that we jumped up
to one hundred is because of what I did on the back end of not
taking credit for this. I'm telling you the reality on the back
end. I submitted you to various platforms when you do that it
starts painting around and it showed up downloads on here. So now,
we have the show in more places for people to find it. Now, it's
all about building that awareness, and it will start to really grow
before you think that I'm going like. Yeah. It's because what I did
if you look at some of my shows take this show for temple. I did
the same thing. I added this to to to various platforms that it
wasn't on. And I hit a day where the number spiked. I went oh, cool
as I started thinking about it was like, yeah. It's ping around.
That's why that's happening. Right. So now now we've set the table
all of our stuff is right. Let's get in there and promoted to try
to draw attention. Okay. You said you said you have a question.
What's your question? I do on the show with wanna say entry ah from
the creative imposter.
00:07:23
Yep. She says one original post on Lincoln every day. Yes. So what
she's doing is? She does video every single day and they're about a
minute long. And it is her heaven connection on Lincoln Lincoln is
a phenomenal platform when you understand how to use it. I do not
use it properly yet when I wrote the blog post about the social
media calendar, I put it up on there. And it got a lot of response.
If you look at our website, you look at the ticks a lot of traffic.
Came from that Linden post. That's Andrea is doing that every day.
And I believe she's making video everyday, I might be wrong. She
might be doing a blog post or posted show. She might be using that
same type of strategy strategy that we were talking about of have
something unique each day. But I know for awhile there, she was
doing a short video every day. And it would be something about
training or whatever. In your case, you could do the same thing.
But once again, Kevin that's a lot of content. When you're you're
still trying to get your feet, you know, stable on this whole, how
do I tweet every day? How do I do Facebook every day? Right. And my
concern is I was trained that linked in is a professional website.
So like my net would be even niche ear on link dead. Sure. But what
you're doing is. You're not how do I say this on Lincoln? You're
promoting your business which is.
00:08:58
This show. Okay. So you're saying I have a new episode. Here's my
new episode. We talk about this. And then maybe on the next day
post the question very specific to the industry or the people that
that are very involved in it create content right for the platform.
That's something that I'm stickler about. And that's why I haven't
really gripped what I do on Linden yet. Because I wanna make sure
the content creating there is proper rattling is about business.
But that doesn't mean you can't post your shows. I've seen people
post, you know, they're fan of the flash they post their show about
the flash. But then the next day they're posting something about
the business Harvey. Okay. They're sharing something about social
media promotion, they're saying something about content marketing,
they're sharing something about new media. And then they post their
show. So basically what they're doing by doing all those
professional posts is they're earning the right to share their
show. Gotcha got. And like with this show, and we do these you
should absolutely be posting these Lynton because this is the
business side of X Sherrit from your life. Don't just like when I
posted share your own, I guess on this show, and we talked about
this hashtag has take hashtag hashtag guess what you're going to
attracting attention. Hey, wanna know what show we were talking
about? Here's the Kevin long show. Here's a post, boom. You've
earned the right then for people. All right. Who will I hope that
made sense? And you know, you could always reach out to Andrea.
It's Andrea Klender. She is wonderful. She will answer questions.
You can also reach out to basically anybody. You've heard any media
lab. I know that Dave Jackson. He's right on it. You write to him.
Boom. He'll right back you Brent. And right back to you. They're
all great people, and they're all acceptable. That's why I put
their contact information in the show notes. These are all people
that reached out when I reached to them like immediately. Whether I
knew or not they were like, yeah. Want to be part of it. They were
super gracious.
00:10:59
An awesome with the information. And they all said, hey, when you
share it with your your fans, make sure they know they can they can
reach out to us. That's awesome. Okay. So I'm gonna I'm gonna go
Nici here. We talked about the social media counter stuff. I'm
going to actually do a separate short episode about that. Because
people are asking me how that works. I'm gonna do one separate from
this separate from new media lab where I literally just talk about
the blog post, and how you do it. Okay. Sows get into that in
particular. But it will probably bring up questions for you at
another time. What I want to talk to you about something really
specific that is overlooked a lot, and that is show artwork. Now, I
look at your show. And if you go back, you can't really do this
necessarily, but if you were to cycle through your post, you would
see that there are a handful of shows where I made artwork for most
of the time. It's just. Your show logo. Now the show logo is fine.
But it's not fresh for people. Right. When people see new episode
post. They're seeing the same image every time. Dow some people say
to me. Yeah, I tunes. It doesn't show the image. Actually, does
there are places on I two where it does show the show image. Yeah.
I see change all the time on some of the shows that I listened to
and then take platforms like like, Stitcher, it, it doesn't really
do it there but in car mode. I think it might I know Spotify shows
the different ones. I know that like spreaker I believe does
blueberry does like all these different platforms that you should
have your show on a lot of them. When you click on it. It does show
the artwork you've put it.
00:12:46
Okay. Also, if you're we use Lipson, and you use Lipson when you
use Lipson it creates a website. So we have our main website and
what I'm doing now is used to. Create a different page for each
show that I had to keep populating, and it gets to be too much with
the hundred shows. So now what I'm doing is. I've got the main
frame of that. I just make minor Justice here and there and then
when he click on listen to past episodes. It goes to this really
beautiful whip Lipson page that has all the episodes laid out. If
you don't do original artwork. They all look the same episode. You
have to read all this text if what's going up. Okay. I encourage
you to make artwork. I encourage you Kevin and every one listening
to make something, and here's what you need to do you need to make
it. So it's fourteen hundred by fourteen hundred pixels. I usually
do it at three hundred DPI, but it can be like one hundred twenty
five you just want to have something that looks good. What I say
make something original it can be this podcast. This is a little
different than if I'm bring something in a magazine. So in your
case, Kevin you could take every episode take a different image
from dungeons and dragons, okay and just just crop down a fourteen
hundred fourteen hundred and then put like episode fifty spolot
Spencer in big letters on it.
00:14:17
Okay. Okay. And that way any fan that looks at it goes clearly
like, oh, it's about to you D. And look this is episode fifty.
Gotcha. That is a really effective way to do it. I get bogged down
in creating more elaborate stuff, right? Put talk bubbles and do
all the stuff that I ended up dropping off of at some point because
I was doing a hundred shows. But if everybody when they sent me
there episode sent a piece of artwork it would go right in there.
Number two on that. So everyone understands the dimensions. You
wanna use fourteen hundred fourteen hundred pixels and two hundred
three hundred DP. I is is best. Okay. There is a second place on
Lipson when you put your artwork, Ed where you can put it a wide
screen image. This is for YouTube. Okay. So if you're going to do
the YouTube image, you wanna make it nineteen twenty by ten eighty
that's the wide screen image that it says here. I do a little
different, but that is a perfectly acceptable size. I'll actually
post something when I when I do this. I'll do a Saizen an image.
Sizing chart then I'll share my long. And that people can see like,
what are the dimensions? I actually have. And the reason I don't
want off my head is I actually have it preset in pixel mater, which
is what I use for this some people use, you know, Photoshop their
various other programs can vibe think something people use use
pixel mater, and I just have I have one set at fourteen hundred
fourteen hundred and the other one set it on twenty ten eighty or
whatever it is.
00:15:56
I'm using at this point for YouTube, and those are the two sizes
us, and actually the reason you want to do that is if it pushes to
YouTube, or if it's a service that uses the wide screen image. If
you just use the fourteen by fourteen it's going to put it in the
middle and have white just junk at the sides, nothing at the sides.
If you make two images one that's the fourteen hundred then you
make one that is something other than just nothing at the sides. So
you've got the fourteen hundred fourteen hundred in the middle, and
then maybe a law. On the sides, make a black barred put your social
media stuff or something. Okay. If you look at some of our shows,
if you go to our YouTube channel for Southgate media group, and you
look at the biters podcast. I make a YouTube original YouTube piece
for every single one. And all I do is take my fourteen hundred
image. I plug it into a framework that I've already built. So I
don't have to do this. Every time it's already there. Just type in
the new show name and drop the artwork in boom done super easy. But
you do want to do this. Because once again, if you go to the
website from your server, it's not going to. Is gonna look great.
If you don't have different images, and when you shared on social
media, if it's always the same image people, go blind to it. If you
have the new episode, and then you take the image artwork from this
episode. And you cite, you know, Hayward with bag of holding. And
it's got an image of bag of holding more. People are going to go
lot cool people that are into that are gonna go like oak or people
that are going to go.
00:17:37
Oh, I wonder what this is. Whereas it's always that the Kevin long
show image. Right. It's going to get looked over. Okay. So anyone
that wants to see this page at actually I have not done the work on
your page. So anyone that wants to see it before? I do the work on.
It can go to Kevin long show dot Lipson L I B S Y, N dot com. That
is the before I've done the update on it. And if you wanna see how
it's done the way, I think it should be done than what's going to
happen to Kevin show. Go to new media lab dot Lipson dot com, and
you can see that I've got artwork for everything. And yes, it
doesn't change drastically. I'm just changing some of the tax on
some of her shows I make graphic some of my don't, but it has
something different each time. And this is a really slick nice
looking page that lives in his up, and it's got all the social
media links on it too. So there you go and pay attention because
Kevin your page will change over the course of the next week her
vase. Oh, one more thing about that. You could send me artwork for
passed up Soad's to. Okay. So if you want to go through and do that
I'll be happy to put them all in there. So one more one more thing
before we go. Kevin one thing.
00:19:00
I noticed. I don't know. What this I'm gonna have to look into
this. But. But every page, I just looked at it came up with
consistency era of categories have changed. This must be something
that I choose doing. I'm not sure, but I see that on yours all
three category. Areas are different new media lab it changed. It
says I have to choose a different one. It might be that has to be
more specific. But just be aware. If you use Lipson go in where you
set your destinations and check for consistency. Irs it pops up in
red. You can't miss it. And I think you just have to change your
categories, something, more concise. Okay. So kevin. I guess you
don't have to do that. But listeners you have to. All right. Any
other questions? Kevin not this week. Excellent. Will we will come
back next week and follow up on this? I promise you. We're going to
be back on track with all of it. And we will maybe do a bonus
episode where we talk about some of these pockets birth things we
have going on because it is quite an interesting process. I might
actually make a sideshow judge. Just talking about that. Because my
gosh, there's a lot involved and a lot of people have no clue
what's involved in trying to put up a live show. So maybe we'll do
some of that too. All right, Kevin. Well, why don't you give your
social media and we're out? So you can find us on Facebook by
searching Kevin long show. You can find us on Twitter. We've got a
new Twitter just for the show at Kevin long S H one or you can
Email us at the Kevin long show at GM dot com. Wonderful and I'll
be back this Thursday with an all new new media lab, featuring
Scott Philbrick from stashing legends. This is one you to not wanna
miss. I know I said that every time, but it's a really really
fantastic interview. And once again, if you want to if you want to
support this show, go to patriotic we've got one patron right now,
the gaming outsider kicked in and.
00:21:12
They're really happy with everything. I it's beta on there. We're
going to keep this thing knowing and there are costs ball. So that
is one way to keep this thing alive. Just go to patriot slash new
media lab and become a patron and get the answer to how do you
monetize your podcast from each of these amazing amazing people?
That's it. Gillette? Ceim keep creating. <music>?